If you are working into the online marketing you have to use tools that can help you to build your brand and audience through the social media channels.
In this article you will discover 4 essential tools for marketers.
Hootsuite is one of the first few multi social-networking client which also integrated Google+ social networking site.
It offers solutions for engaging with followers, publishing new content, analytics reports, follower insights, and advertising.
Hootsuite supports all popular social networking sites like Facebook, Google plus, Twitter, LinkedIn to name a few.
Hootsuite Free version allows you to connect up to 3 social media profile and manage it from the dashboard.
If you need to connect more social-media profile or need more features like auto posting via RSS feeds (Free version allows auto-post to 2 profile), advance security, and many more, you should opt for pro version which comes at a reasonable amount and you can test-drive it completely free for first 30 days here.
- Enables you to create and schedule your Facebook posts (as well as multiple other media platforms) from its dashboard.
- Quickly respond to social media interactions from a single dashboard, which also enables you to create automated responses.
- Use filters to narrow down interactions from followers located in a specific area, or using a particular language.
- Manage your publishing duties with scheduling tools, targeted content, and the ability to designate specific team leaders who have final approval over everything that gets published onto your social media pages.
- Track engagement thanks to thorough analytics reports, which can be automatically shared among your team.
- Provides you with information regarding the best times to publish new content based on past activity trends.
- Includes support for Facebook ads.
2.Run Advanced Instagram Searches With Mulpix
One of the biggest challenges of social media is sifting through all of the noise. You have to contend with lots of chatter and algorithms online. When you’re looking for something specific on social media, you need a specialized search engine that filters based on your requirements, rather than what the bots think you want to see.
That’s where Mulpix comes in. It’s an enhanced search engine for Instagram that works by leveraging multiple hashtags (instead of just the term you used in your search), saving you a lot of time.
One of the best features is the geographic targeting. If you’re looking for places to go hiking in Boulder, Colorado, for example, you can type in the search terms “boulder” and “hiking.” The app will automatically filter out any posts that have to do with “bouldering” and instead focus on the city of Boulder.
Do an Instagram keyword search in Mulpix.
In the search results, you’ll find a variety of trail ideas, such as this post of the South Boulder Peak via Shadow Canyon Trail.
3.Research Hashtags With Hashtagify
Many marketers use hashtags in their posts without knowing if people are actually searching for them. Hashtagify solves this problem by putting real data behind the hashtags you use. You can see the most popular hashtags related to your topic or product.
For example, if you sell running gear, you might be tempted to use #running in your posts. This is a good start, but there are other hashtags that will make your posts stronger.
To discover those, type “running” into the Hashtagify search box. The results below include #everymomentcounts, which is a unique hashtag related to running that you might not have thought of before.
Hashtagify helps you find hashtags that you might not have thought of before.
Hashtagify also gives you the analytics behind each hashtag so you can see what’s trending and what’s on the decline.
Click the Table Mode button below the chart to see the week’s trends and how they correlate with other hashtags. You can see that #everymomentcounts is down, so you might not want to use that in your marketing after all.
To get more data about each hashtag, sign up for a free account and start viewing usage patterns and top influencers in your niche. Soon, your hashtags will start bringing more qualified traffic to your pages, giving you more bang for your social media buck.
You won’t find many “social media tools” lists that don’t include Buffer.
It doesn’t matter if you are an individual marketer or part of a large agency, Buffer gives you the tools you need to share social updates and manage all of your campaigns.
With more than three million people already using Buffer, confidence shouldn’t be a concern. All you have to do is decide if this tool has a place in your business.
The primary benefit of Buffer is the ability to schedule social media posts for any time in the future. This allows you to focus on other areas of your business, all the while knowing that Buffer is taking care of your social updates.
It’s hard to go “all in” on a social media strategy without a management tool. With Buffer, you can schedule updates on all of your favorite platforms, including Twitter, Facebook, LinkedIn and Pinterest.
If you require a “smarter way to share on social media,” it’s likely that Buffer is one of the best solutions.
Are you using any other tools? Let us know!