The Top 10 Best New Social Media Tools to Try in 2017

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work.To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.

And here’s the even crazier part: The graphic (from Buddy Media) is four years old. Imagine how jam-packed it’d be today!

social media tools

With all these tools to choose from, how can you stay on top of the latest and greatest?

Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools.

1. Quuu

Hand-curated content suggestions for social media sharing

Price: Free or $10/month

Best used for: Content curation

Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you, making content curation super easy.

How to use it:

All you have to do is connect Quuu to your Buffer account and select any interest categories that are relevant to you and your audience.


Quuu will send hand-curated content right into your Buffer queue, at whatever frequency you choose. You can then go into Buffer to manually edit the suggestions if you prefer.

At the moment, they curate content in more than 300 different topics. To give you a small taste, here are all the categories they curate that start with the letter “B”:

  • Ballet
  • Baseball
  • Basketball
  • Bass Fishing
  • Beach Lifestyle
  • Beer
  • Big Data
  • Bitcoin and the Blockchain
  • Blogging Tips
  • Board Games
  • Boating/Yachting
  • Brain Health
  • Branding
  • Business Analytics
  • Business Management
  • Business Networking
  • Business Strategy

Here’s what a Product Hunter has to say:


2. Panda 5

A smart news reader, powered by integrations

Price: Free or $4.99/month

(If you subscribe now, there’s a 40% discount until their beta ends.)

Best used for: Content curation

Description: Panda 5 (the fifth iteration of the popular news-reading app) helps you speed up your content curation process by allowing you to browse multiple websites at once, integrate with other websites, and pull in RSS feeds of your favorite content.

How to use it:

Once you authorize Panda with your Twitter account, it will recommend you a list of feeds to follow based on who you follow on Twitter. You can also search for more feeds and add them to your reader.

To save you more time, you can even read articles in the app itself.


One cool feature of Panda is that it comes pre-built with integrated feeds for a number of popular sites, both blogs and media collections. Here’s a quick look at a few:

  • Product Hunt
  • Dribbble
  • Brain Pickings
  • Medium
  • The Verge

Bonus: If you are using its Chrome extension, you can personalize your new tab with nine different options such as a to-do list or a notepad (with more coming soon).

Here’s what a Product Hunter has to say:


3. Zest

Fresh marketing inspiration with every new tab

Price: Free

Best used for: Content curation

Description: Zest is a new tab extension that helps you discover great marketing articles. All the articles are curated by its community of marketers and manually approved.

How to use it:

Simply add the Chrome extension, and whenever you open a new tab, Zest will serve you the latest curated marketing articles.


You can customize your feed by selecting the tags that are most relevant to you. There are currently 29 different tags (or topics) you can choose from. Here are the top 10 tags with the most number of approved articles:

  1. Social
  2. Content
  3. Strategy
  4. SEO
  5. Inspiration
  6. Paid
  7. CRO
  8. Tools
  9. Metrics
  10. Email

Bonus: Apart from receiving this content suggestions, you can also suggest your content or great content you have found. The team at Zest is working on a Zest profile, which will allow people to follow your Twitter, LinkedIn, and Zest posts. Soon, you will be able to build up your online marketing identity with Zest, based on your social media posts and Zest contributions.

Here’s what a Product Hunter has to say:


4. Yotpo – Curation

Collect Instagram photos from customers and influencers

Price: $299 onwards (for the entire user-generated content marketing platform)

Best used for: Content curation for Instagram

Description: Yotpo makes collecting the best user-generated content and making full use of them for your business really easy. Curation is their latest feature to help you collect and use user-generated Instagram photos (with proper permissions).

How to use it: 

There are several ways you can use Yotpo’s curation feature.

  1. With their advanced search functions, you can create a feed of Instagram photos from your customers, influencers and yourself.
  2. Using their automated workflow, you can easily get the permission to use those photos and thank the creators. Getting permission is an important step for staying in compliance with Instagram’s terms and also doing right by the original creators.
  3. After collecting the user-generated photos, you can create a shoppable Instagram feed and photo galleries where your customers can go directly from Instagram or your homepage to the product page to complete the purchase.
  4. You can also promote your curated photos on your website, social media, or Yotpo Ads to show how real customers are using your product.


Here’s what a Product Hunter has to say:


5. Refind

The home for the best links on the web

Price: Free

Best used for: Content curation

Description: Refind helps you re-discover the links you have previously saved when you actually need them. Refind can also show you what your friends have saved if you prefer.

How to use it:

With Refind’s extension, you can save any links by simply clicking the extension button. Then, you can add a tag or choose from the recommendations. It also shows you how many people had saved the link to give you a sense of the popularity and quality of the link.


Apart from searching for the article in your Refind feed, Refind helps you rediscover them. For example, when you are searching on a particular topic on Google, Refind will highlight the relevant links you have previously saved in the search results.

With Refind, there are three ways to discover or re-discover content:

  1. Links you previously saved
  2. Links saved by your friends
  3. Recommendations based on your saved links

If you tend to find and read articles on the go, Refind also has iOS and Android apps too!

Bonus: For the articles that you intend to read soon but not right now, you can use Refind’s “Read Soon” feature. When you are saving a link with the browser extension, simply hit the “Read Soon” option as well. Refind’s recommendation is to save articles you would actually want to read within the next two weeks. The idea is that this adds intention and immediacy so we will actually read these articles.

Here’s what a Product Hunter has to say:


From our recent State of Social Media survey, we found that 83% of marketers would like to create more video content if there were no obstacles like time, resources, and budget. The following are a few video creation tools to help you with that — some of them are free!

6. Adobe Spark

Videos, images and stories made in minutes

Price: Free

Best used for: Content creation

Description: With Adobe Spark, you can create beautiful graphics, web stories, and animated videos in minutes.

How to use it:

Through Adobe Spark’s browser editor, you can create and edit social graphics, web stories, and videos.

  • For graphics, you can resize the graphic for different social media platform and change the theme, color palette, background, and text. (Quick tip: Share the graphic on Facebook or Twitter once and the watermark will be removed.)
  • A web story is essentially a web page with photos, videos, and text that tells a story. Here’s a really cool example. When creating a web story, you can include photos, text, button, videos and more.
  • For videos, you can pick from a story template or start from scratch. You can then insert icons, texts, and photos, add music and change the layout of each slide.


Templates are provided so that you don’t always have to start from scratch. For example, if you are making a video, here are the story templates you can choose from:

  • Promote an idea
  • Tell what happened
  • A hero’s journey
  • Show and tell
  • Personal growth
  • Teach a lesson
  • An invitation

Bonus: Adobe has created iOS apps (Adobe Spark Post, Page, and Video) so that you can create these content on the go!

Here’s what a Product Hunter has to say:


7. Rocketium

Transform text & media into stunning videos

Price: Free, $10, and $25

Best used for: Short video creation

Description: Rocketium focuses on creating short videos with overlaid text (think Buzzfeed’s Tasty videos!).

How to use it:

Using Rocketium’s browser editor, you can create short videos in three simple steps.

  1. Add content and captions to the editor. You can upload images and videos or select copyright-free images and videos from their gallery.
  2. Choose a theme for your video. You can pick from their pre-made themes or build your own.
  3. Customize your video with filters, animations, fonts and more.


Here’s what makes Rocketium so wonderful: You can choose to publish in different aspect ratios (portrait, landscape, and square) and Rocketium will automatically resize your captions for you! There’s no need to go through the usual process of re-making the entire video into a square or a vertical version.

Check out a cool example from the Rocketium team here.

Here’s what a Product Hunter has to say:


8. Pixabay 2.0

Over 780,000 free high-quality photos and videos

Price: Free

Best used for: Finding photos and videos for your content

Description: Pixabay has more than 790,000 free photos, illustrations, vectors, and videos for your use. The Pixabay community contributes more than 1000 new original high-resolution images and videos every day!

How to use it:

With Pixabay, you can find images, graphics, videos and more for your social media or blog posts. All the resources are released free of copyrights under Creative Commons CC0, which means you can freely use them for any purpose (with a few exceptions).


If you are like me — often not sure what term to search for, you can browse the resources by category. Here’s a list of the categories on Pixabay:

  • Animals
  • Architecture/Buildings
  • Backgrounds/Textures
  • Beauty/Fashion
  • Business/Finance
  • Computer/Communication
  • Education
  • Emotions
  • Food/Drink
  • Health/Medical
  • Industry/Craft
  • Music
  • Nature/Landscapes
  • People
  • Places/Monuments
  • Religion
  • Science/Technology
  • Sports
  • Transportation/Traffic
  • Travel/Vacation

Here’s what a Product Hunter has to say:


9. gifs

Create personalized GIFs in your browser

Price: Free

Best used for: Creating custom GIFs or turning your videos into GIFS

Description: gifs allows you to take any video (Facebook, Twitter, Instagram, YouTube, etc.) and live video (Facebook Live, YouTube Live, Periscope, Twitch, etc.) and quickly turn it into a GIF using its web application.

How to use it:

To start creating a GIF, you can copy and paste the URL, upload it as a file or even search for one on The browser editor gives you the options of cropping the video or GIF, adding caption and stickers, and applying effects. You can even do frame-by-frame edits to create more detailed GIFs!


With its one-click meme feature, you can turn a video or a gif into your favorite meme in a blink of an eye. Simply select the meme and will add the captions and effects for you. At the moment, only the “Deal With It” meme is available.

Here’s one that I created:


(GIF Source:

Bonus: You can set where the GIF links back to. When your GIF takes off on the internet, you could gain traffic to your site or followers for your social media profiles.

Here’s what a Product Hunter (PH founder Ryan Hoover in fact) has to say:


10. CalendarX

Get a calendar your audience can follow

Price: $7/month, $29/month or $72/month (with a 30-day trial)

Best used for: Live events promotion

Description: CalendarX is a calendar your followers can follow – how meta! Once they follow your calendar, you can push important events to their personal calendar.

How to use it:

In terms of creating events, CalendarX works quite similarly to most calendars. Events you created can be pushed to your followers’ personal calendar so that they will always be up to date about your events. This can be handy for live events such as Twitter chats or Facebook Live events.

CalendarX provides statistics such as the number of followers, the number of calendar page views and more.


To help you gain followers, there are many ways you can share your CalendarX calendar:

  • Share a link to the calendar page or the follow page
  • Add a follow button on your website or emails
  • Embed it on your website

Furthermore, CalendarX allows you collect information from your followers when they subscribe to your calendar, just like a mailing list signup form.

Here’s what a Product Hunter has to say:


Now you get to choose what fits to your needs in order to improve your marketing.



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